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Why E-commerce Retail Growth Starts in the Warehouse

While rapid growth puts stress on retail operations, e-commerce is shifting the focus of their efforts on the warehouse.

Online retail sales have seen several years of consecutive growth all over the world. This rapid growth is putting enormous stress on retail operations as they try to satisfy customers while keeping costs down. But e-commerce is shifting the focus of their efforts to the warehouse.

Warehouses are no longer focused on shipping wholesale goods to stores. Instead, they are packaging custom orders of individual items scheduled for same- or next-day delivery. Doing this efficiently and quickly has proven challenging for retailers, and a growing e-commerce business just can't afford to pick the wrong orders, run out of stock or ship things behind schedule.

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